Over 7 million online documents sold and
‍9 figures in revenue generated with Apollo Growth

Our Role

Our Role

Paid Media Strategy
Creative Production
Campaign Management
Content & Messaging
Performance Optimization
Overview

Overview

Government paperwork has always been one of life's great friction points. Missing a deadline, driving across town, sitting in a waiting room, getting turned away because the office is closed, these aren't edge cases. They're the norm. GovPlus, Notarize.com, and Proof.com were built to change that: making it possible for Americans to handle passports, notarizations, vital records, and legal documents entirely online faster, simpler, and without leaving home.

‍Online document services sit at the intersection of multiple high-value industries. The need for fast, secure, and legally valid documentation touches virtually every sector.‍

‍Apollo Growth partnered with all three brands to build the paid media infrastructure that would take these services from promising products to household names driving over 7 million document transactions and $300M in revenue across the portfolio.
Challenge

Challenge

The category itself was the first obstacle. Processing federal documents is typically thought of as a very bureaucratic process. People immediately think of long lines or having to go in-person to a crowded office, still waiting for hours. The concept of online document services were new to most users, and the instinct was skepticism: Is this legitimate? Is my information safe? Will this actually work?

For decades, getting a document meant showing up in person and being met with:

Appointment required
Multiple in-person appointments
25 minutes away
Closed

Our clients had already solved the hard part:

Building a digital process that genuinely worked. Upload your information. Verify your identity. Receive your processed documents. Done. No waiting room, no wasted afternoon.

The challenge for Apollo was making that simplicity believable at scale and doing it across audiences that ranged from first-time passport applicants to small business owners needing notarization, across every major paid channel, with creatives that built both trust and meaningful calls to action.
Statregy

Statregy

Apollo Growth built a full-funnel paid media strategy across 10+ channels, designed to meet users wherever they were in the decision process and move them through it.

‍Channels:
‍Meta · Google · TikTok · AppLovin · CTV · Display/Native · Reddit · X · Email/CRM

‍
The creative approach was built around three objectives:
‍
‍1. Awareness:

‍Introducing the category to users who didn't know online document services existed, and establishing the brands as credible, government-compliant alternatives to the traditional process.

2. Process clarity:
‍
‍Showing, not just telling, how simple the experience was. The easy online process (Upload → Verify → Connect → Done) became a recurring creative anchor, translated across motion, UGC, animation, and statics to fit each platform's native format.

‍3. Trust and credibility:
‍
In a category where users are sharing sensitive personal information, brand credibility is non-negotiable. Creative consistently reinforced official partnerships, security standards, and real user experiences to reduce the trust barrier at the moment of conversion.

Over 1,000 unique creatives were produced and tested across formats: motion, UGC, animation, and statics with continuous iteration based on performance data to sustain efficiency at high spend volumes.
Results

Results

The scale of what Apollo managed across this portfolio reflects what happens when the right creative meets the right media strategy consistently, across every channel, over time.
‍
Documents sold across the portfolio:

‍
Passports · Vital Records & Birth Certificates · TSA PreCheck · Social Security · Name Change · Taxes · Address Change · Notarization · eSignature

Campaign performance:‍

$100M+

in managed
advertising spend

$250K+

deployed per day at peak

Over 9

figures in revenue generated
across the portfolio

7M+

documents
processed and sold

3+

return on ad spend

1,000+

creatives produced
and tested


For brands operating in a category defined by skepticism and the inertia of decades using processes becoming outdated, the results weren't just a media win, they were proof (no pun intended) that the right growth strategies can make new processes feel obvious.

Superpower your
Growth with Apollo

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