10+ consecutive months of revenue growth and expansion into 10+ international markets with Apollo Growth

Our Role

Our Role

Paid Media Strategy
Creative Production
Campaign Management
Data Analytics & Performance Optimization
Affiliate & SEO Strategy
Overview

Overview

LittleOak is a premium Australian baby formula brand built on a single, uncompromising mission: to create the very best formula for infants and toddlers. Through proprietary methods and the exclusive use of goat milk, LittleOak delivers exceptional nutritional value that comes as close to a mother's breast milk as possible, without the unnecessary ingredients found in most brands on the market.

Baby formula sits in one of the most trust-sensitive categories in consumer goods. Parents don't experiment casually with what they feed their children, which makes every new market a fresh test of credibility, cultural fit, and messaging. Winning here isn't about reach alone. It's about earning trust at scale, across borders, in categories where the stakes for the customer could not be higher.

Apollo Growth partnered with LittleOak to fuel an aggressive international expansion, building the creative and paid media engine that would take the brand from a strong home market into 10+ countries across four continents, while delivering 10+ straight months of revenue growth in emerging markets.
Challenge

Challenge

Expansion was the ambition, and it came with a stack of obstacles.

In 2025, LittleOak set out to enter a wide set of new markets at once, including Canada, Singapore, the US, Indonesia, and the Middle East. Each market brought its own language, culture, and buying behavior, which meant a single message and a single creative approach were never going to work.

The brand faced three connected problems:

For decades, getting a document meant showing up in person and being met with:

Appointment required
Multiple in-person appointments
25 minutes away
Closed
LittleOak had built an exceptional product. The challenge for Apollo was making that product resonate market by market, backing every decision with data, and doing it fast enough to keep the expansion moving.
Statregy

Statregy

Apollo Growth built a full-funnel paid media strategy across 10+ channels, designed to meet users wherever they were in the decision process and move them through it.

‍Channels:
‍Meta · Google · TikTok · AppLovin · CTV · Display/Native · Reddit · X · Email/CRM

‍
The creative approach was built around three objectives:
‍
‍1. Awareness:

‍Introducing the category to users who didn't know online document services existed, and establishing the brands as credible, government-compliant alternatives to the traditional process.

2. Process clarity:
‍
‍Showing, not just telling, how simple the experience was. The easy online process (Upload → Verify → Connect → Done) became a recurring creative anchor, translated across motion, UGC, animation, and statics to fit each platform's native format.

‍3. Trust and credibility:
‍
In a category where users are sharing sensitive personal information, brand credibility is non-negotiable. Creative consistently reinforced official partnerships, security standards, and real user experiences to reduce the trust barrier at the moment of conversion.

Over 1,000 unique creatives were produced and tested across formats: motion, UGC, animation, and statics with continuous iteration based on performance data to sustain efficiency at high spend volumes.
Results

Results

The expansion delivered on both growth and durability, market after market.
‍
Markets established:


Australia, New Zealand, Singapore · Indonesia · Middle East · UK · US · Canada · Mexico · Europe · Japan · Vietnam

Campaign performance:‍

10+

consecutive months of revenue growth in emerging markets

Successful

expansion across 10+ international markets on four continents

Diversified

revenue streams across new customer bases, strengthening overall stability

Steady

12-month increase in Google Search visibility across all markets

5+ ROAS

delivered combined across all markets

Localized

creative driving stronger resonance in non-English markets


For a premium brand entering unfamiliar territory in one of the most trust-sensitive categories there is, the results weren't just a media win. They were proof that disciplined creative, sharp data, and a phased strategy can make a brand feel local in markets it had never touched before.
Testimonials

Testimonials

"Apollo Growth was recommended to us by a previous client of theirs, and they came highly recommended. In an industry with so many agencies, it's hard to know who is good and who isn't, so that personal recommendation was really powerful for me. We were also looking for an agency with global experience, since we sell into several overseas markets, and Apollo had a strong understanding of the US media market, which was a real win for us being based in APAC."

Elke Pascoe, CEO

"Apollo Growth always brings new ideas to the table and constantly challenges us to explore new channels and new ways of marketing our brand. Chris and Tyler are great to work with. They go above and beyond business as usual, no job is ever too hard, and we have fun along the way. No egos, super smart, motivated, curious, approachable, and responsive."

Lena Bundy-Cooke, Global Head of eCommerce

"Apollo's expertise in campaign management and data analytics has enabled us to optimize our marketing spend and achieve a strong return on investment."

Stuart Halls, CFO

Superpower your
Growth with Apollo

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