Hearing loss is one of the most common health conditions in older adults, and one of the most under-treated. Cost, confusion and stigma keep millions of people from ever trying hearing aids. AARP Hearing Care by Soundly was built to change that for AARP members. Our job: make sure members hear about it.
Millions could hear better. Most never try.
The gap between people who could benefit from hearing aids and people who use them is enormous.
Meet AARP Hearing Care by Soundly
Soundly built its name helping people research and compare hearing aids with unbiased guidance. AARP Hearing Care by Soundly brings that experience to AARP members, along with recognized brands and support every step of the way. Members get:
- A free hearing test, online in under five minutes or in a participating clinic
- Fixed, transparent pricing on prescription hearing aids, typically 25–35% below the national average
- A national network of vetted hearing care providers
- A trial period and care for the first 60 days on prescription purchases
- Extra member savings on top over-the-counter brands, with a setup call from an on-staff audiologist
Program details from soundly.com/aarp and AARP. AARP commercial member benefits are provided by third parties, not by AARP or its affiliates.
Top names, member pricing
The program spans prescription hearing aids through a national provider network and over-the-counter favorites like Sennheiser and Jabra Enhance, so the creative had to speak to both paths without confusing either.
A full-funnel creative system for a co-branded benefit
We built creative that earns attention in the feed while respecting two brands at once.
Four messaging angles, each built around the AARP Hearing Care by Soundly lockup and member benefit badge.
Swipeable sequences that walk members from awareness to their free hearing test.
Storyboards for new AARP videos, including connected TV spots.
Fresh batches like “then and now” upgrades, hearing-test hooks and prescription co-branded ads.
Four angles to reach AARP members
A selection of the co-branded Meta statics we designed, organized by messaging angle. Each concept ships in feed, square and story sizes.
Leading with the membership people already trust.
Making the value concrete and easy to act on.
Showing there’s real, human support behind the product.
Gently starting the conversation about hearing.
A four-step story: the benefit, the guidance, the savings, the first step.
What great co-branded creative looks like
Promoting a member benefit means representing two brands and one promise. These guardrails shaped every asset.
The co-branded lockup and member benefit badge are placed consistently so AARP members instantly recognize a trusted benefit.
Savings and perks are described the way the program defines them, with no overpromising.
Large type, high contrast, simple layouts and one clear call to action per ad.
Warm, natural photography of people in their 50s, 60s and beyond, not twenty-somethings in earbuds.
“For an AARP member, the membership is the trust signal. Our job was to make the benefit impossible to miss and easy to act on.”
5 lessons for marketing to adults 50+
What we’ve learned building partner creative for an audience that’s seen every ad trick in the book.
- 01Lead with the membership.
For AARP members, the membership is the trust signal. Putting the co-brand front and center does more than any claim we could write.
- 02Make the offer concrete.
“Exclusive savings” plus a clear next step beats vague promises about better hearing.
- 03Lower the first step.
A free hearing test in under five minutes is a far smaller ask than “buy hearing aids.” Lead with it.
- 04Show people who look like your customer.
Imagery of real adults 50+ makes the ad feel like it was made for them, because it was.
- 05Plan every placement from day one.
Every concept ships in feed, square and story sizes, so nothing gets cropped into confusion later.
More voices, more formats
The program keeps evolving with new statics, carousels and video, including connected TV storyboards, so AARP members keep discovering the benefit wherever they spend time.
We build co-branded creative and paid media that respects both brands and drives action.
Questions, answered
What is AARP Hearing Care by Soundly?
It’s a hearing health program built for AARP members, offering a free hearing test, member savings on prescription and over-the-counter hearing aids, and guided support from a national provider network. Learn more at soundly.com/aarp.
How much can AARP members save?
According to Hearing Review, the program offers AARP members up to 50% off prescription hearing aids, and Soundly says its fixed pricing is typically 25–35% below the national average.
What did Apollo Growth create for Soundly?
Co-branded Meta static ads across four messaging angles, multi-frame carousels, video and CTV storyboards, and ongoing iteration batches, all built to promote the AARP member benefit.
Can Apollo Growth help with partner and co-branded campaigns?
Yes. We build campaigns that balance two brands’ guidelines, clear offer language and performance, from statics and video to landing pages and paid media.
More from Apollo Growth
Helping people on Medicare get a real healthcare advocate in their corner.
Read more →Case studyHealthcare industryHow we turn clicks into real patients with campaign management, creative and CRM.
Read more →ServiceVideo ad productionUGC, creator ads, motion and CTV built to hook, hold and convert.
Read more →Let’s build your next campaign
Book a free strategy call and we’ll show you how partner-ready creative and smart paid media can grow your health brand.
Free. No commitment.